Einārs Pelšs (1960) is a Latvian poet and translator, one of the most noticable representatives of avant-garde and conceptual poetry in Latvia. Publishing his poetry since 1981, in 1984 Pelšs received “Liesma” magazine award for the Best Debut and published his first collection of poems Maija in 1987. In 1990 Pelšs translated collection of poems Open-hearted Romance by Igor Severyanin and only in 2009 continued to publish his own poetry again. In 2012 his collection of poems S came out combining poetry and family photographs as well as in visi ble – a book that only consists of book covers. In 2016 Pelšs published a conceptual collection of poems Mīļākais tētis pasaulē [The Best Father in the World] in remembrance of his son Kristians Pelšs (1992-2013). Another conceptual collection of Pelšs’ poems Condom was published in 2017 under a pen name Demon, consisting of textual and visual experiments. Pelšs’ most recent collection of poems Rembo 2016 was published in a limited edition and received Dzintars Sodums Award for literary innovation. Pelšs translates Russian contemporary and 20^th century poetry.